Focus Groups: A Practical Guide for Applied Research

Type
Book
ISBN 10
0761920706 
ISBN 13
9780761920700 
Category
Research  [ Browse Items ]
Publication Year
2000 
Pages
320 
Description
Focus Group: A Practical Guide for Applied Research was the standard for learning how to conduct a focus group. This highly acclaimed book in its third edition includes numerous updates and improvements: - Vignettes drawn from small and large focus groups that illustrate problems that come up and effective ways to resolve the issues. - Designing questions for asking effective questions to draw out a group and how to refine them based on the group's responses. - Collaborative Approach updated to address the latest ways to implement the empowerment and action research. - Budgeting how to more effectively budget for a focus group - Coding how to more effectively use existing software packages to code and analyze the results of a focus group. - from Amzon 
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